Prof. Borivoje Baltezarevic, PhD


Assistant professor Borivoje Baltezarević, research associate, was born in 1976 in Niš.


He graduated from the Faculty of Philosophy, Department of English Language and Literature in 2001 and received the title Professor of English Language and Literature. He obtained Masters in Communication in 2013 at the Faculty of Culture and Media, Megatrend University, Belgrade, Serbia, by defending master’s thesis entitled “Media Manipulation in the Service of the Interests of Multinational Companies”. At the same faculty, he obtained the academic degree of Doctor of Science – Cultural Science, defending his doctoral dissertation entitled: “The impact of digital media on the deconstruction of cultural identity of an individual and society.”

Work experience

Since January 5, 2022, he has been employed at the Institute for Serbian Culture Priština-Leposavić as a research associate in the field of social sciences-political science. From 2018 to 2022, he was employed as an assistant professor at the Faculty of Communications, Belgrade, in in the field of Cultural studies and at the Faculty of Management, Sremski Karlovci, Union-Nikola Tesla University, Belgrade, in the field of Media Management. He has more than ten years of work experience as an expert in international cooperation and projects, in the fields of NGO, local self-government and higher education. He has also been engaged in the IT sector as a narrative and conceptual designer. He has published 4 international monographs and a large number of scientific and professional papers in domestic and foreign professional periodicals. He is a member of the National Coordination Committee of the International Day of Light (MDS) at the Commission of the Republic of Serbia for Cooperation with UNESCO, a member of the editorial board and reviewer of the Humanities journal and a member of UNS. Areas of scientific research are focused on the philosophy of science, (cultural) identity, culture of memory and issues of individual freedom in the context of globalization and technology-mediated life.


The Google Scholar List report shows a total of 67 citations (h-index = 5, i10-index = 2)

The report from the research platform Researchgate shows a total of 38 citations (h-index = 4)


Монографска студија/поглавље у монографији /тематски зборници

  • Borivoje Baltezarevic, Andjelka Racic (2020). Аpplication of Ethics in the Legal Profession, p. 49 –59. In Law and New Technologies, Beau Bassin, Mauritius: LAP LAMBERT Academic Publishing. ISBN 978-620-3-19872-0.
  • Nenad Ravić, Borivoje Baltezarević, Andjelka Račić (2020) Significanse of implementation of the ethical practice and corporate social responsibility in small and medium enterprises, p. 61 – 88. In Law and New Technologies, Beau Bassin, Mauritius: LAP LAMBERT Academic Publishing. ISBN 978-620-3-19872-0.

 Радови у међународним часописима

  • Baltezarević, R. V., Kwiatek, P. B., Baltezarević, B. V., & Baltezarević, V. N. (2022). The meaning of silence in personal communication: spiral of silence or a stimulant of creativity?. Creativity Studies, 15(1), 58–73.
  • Borivoje Baltezarević, Radoslav Baltezarević, Vesna Baltezarević, Piotr Kwiatek, Ivana Baltezarević (2021). Stereotypical Negative Female Gender Roles in Digital Games, Acta Ludologica, Volume 4, No 2, 42-61.
  • Borivoje Baltezarević, Olivera Milutinović, Radoslav Baltezarević, Vesna Baltezarević (2020). Digital storage and online mediated memory, International Review, No. 1-2, 34-42. JEL: A30, 033, 035. UDC: 316.77:004.004.738.5:316. COBISS.SR-ID:18170377
  • Radoslav Baltezarevic, Borivoje Baltezarevic, Piotr Kwiatek and Vesna Baltezarevic (2019). The Impact of Virtual Communities on Cultural Identity, Symposion, 6, 1, 7-22, ISSN-L 1584-174X.
  • Borivoje Baltezarević, Vesna Baltezarević (2019). The media as a new playground, Facta universitatis Series Physical Education and Sport, Vol. 17, No 1, 23-30 UDC 796:159.954ISSN 1451-740X (Print); ISSN 2406-0496 (Online).
  • Baltezarević, R., Baltezarević, B., Baltezarević, V., Kwiatek, P., Baltezarević, I. (2019). Political Marketing in Digital Games: ‘Game Over’ for Traditional Political Marketing Methods, Acta Ludologica, 2019, Vol. 2, No. 2, 28-47. ISSN 2585-8599. e-ISSN 2585-9218. EV 5620/18.
  • Radoslav Baltezarevic, Borivoje Baltezarevic, Vesna Baltezarevic, (2018). The video gaming industry (from play to revenue), International Review, No 3-4, 71-76. ISSN 2217-9739, COBISS.SR-ID 272210188. UDC:338.46:004.42 004.42:79.
  • Baltezarević, B., Baltezarević, R. & Baltezarević, V. (2018). Culture in new media times. Informatologia, 51 (3-4), 200-205. ISSN 1330-0067.
  • Radoslav Baltezarević, Borivoje Baltezarević (2018). The impact of video games on the formation of eSports, Facta universitatis Series: Physical Education and Sport Vol. 16, No 1, 2018, 137-147, UDC 796.01 681.327.8., ISSN 1451-740X (Print); ISSN 2406-0496 (Online).

Саопштења са међународних скупова штампана у целини

  • Borivoje Baltezarević, Olivera Milutinović, Vesna Miletić, (2019) Good Servant, Bad Master: Digitally Mediated Communication, Outsourcing of Memory and Importance of Critical Awareness in Preservation of Cultural Identity, XESCOM: IV International Symposium on Communication Management, 25-27 April, Porto, Portugal. Proceedings: COMMUNICATION, MEDIA AND CREATIVE INDUSTRIES IN THE DIGITAL ERA, p. 121-129. Porto: Faculdade de Letras da Universidade do Porto/CIC.Digital. ISBN: 978-989-8969-30-9.

Монографије националног значаја/монографска студија

  • Borivoje Baltezarevic, Radoslav Baltezarevic, Olivera Milutinovic (2020). The Art of Communication in the Virtual World-The Challenges of the Modern Age. Saarbrücken, Germany: Lap Lambert Academic Publishing member of Omniscriptum Publishing Group. ISBN 978-620-0-53933-5.
  • Baltezarevic, R.& Baltezarevic, V. & Baltezarevic, B. (2020). Droit, éthique et société des medias, Publisher: Éditions universitaires européennes, France. ISBN-10: 6139565936; ISBN-13: 978-6139565931.
  • Radoslav Baltezarevic, Borivoje Baltezarevic, Vesna Baltezarevic (2020). New Media in Contemporary Society-New Rules of the Game. Saarbrücken, Germany: Lap Lambert Academic Publishing member of Omniscriptum Publishing Group.ISBN 978-620-0-53907-6.
  • Borivoje Baltezarevic, Radoslav Baltezarevic, Vesna Baltezarevic (2018). The Internet as Medium of Communication and Knowledge Sharing, Saarbrücken, Germany: LAP LAMBERT Academic Publishing, ISBN 978-3-330-02763-3.

Радови у часописима националног значаја

  • Olivera B. Milutinović, Borivoje V. Baltezarević (2021). Razvoj tehnologije i integrativni pristup istraživanju onlajn obrazovanja, Baština, sv. 53, 477-485. UDK 37.018.43:004. doi: 10.5937/bastina31-30155. doi: 10.5937/bastina31-30155.
  • Марко М. Миловић, Боривоје Балтезаревић (2021). Отимање материјалног блага Косова и Метохије од стране међународних и домаћих фактора, Мегатренд ревија, Vol. 18, № 4, 293-302. DOI: 10.5937/MegRev2104293M
  • Анђелка Рачић, Боривоје Балтезаревић (2021). Етички аспект интензификације дигитализације за време пандемије КОВИД-19 у јавној управи Републике Србије, Ecologica, Vol. 28, No 103, 387-394. https//
  • Оливера В. Милутиновић, Боривоје Б. Балтезаревић (2019). Утицај технолошких иновација на тржиште рада и креирање потребе за новим стручним профилима. Баштина, Приштина–Лепосавић, sv. 49, 203-210. UDK 005.963.1:331.548/001.895:331.5. doi:10.5937/bastina1949203M.
  • Baltezarević Borivoje, Baltezarević Vesna, Olivera Milutinović (2021). Knowledge share supported by new technologies, IPSI Transactions on Internet Research, Vol. 17, No. 1, January 2021, pp. 36-40.
  • Vukonjanski Igor, Baltezarevic Borivoje Vučeković, Miloš (2021). IT approach to integrated local development planning. IPSI Transactions on Internet Research, Vol. 17, No. 1, January 2021, pp. 41-45.
  • Боривоје Балтезаревић, Радослав Балтезаревић (2018). Утицај видео игре на идентитет играча, Култура полиса, год. XV бр. 36, 475-489. ISSN 1820-4589; COBISS.SR-ID 199568391; UDK: 316.728:159.922.8.
  • Боривоје Балтезаревић, Радослав Балтезаревић, Весна Балтезаревић, (2018). Активности старијих особа на онлајн друштвеним мрежама, Мегатренд ревија, Vol. 15, № 3, 2018: 157-172. ISSN 1820-3159,COBISS.SR-ID 116780812, UDK 316.472.4-053.